A film about Northwest hip-hop from 1995
Intro To Da Central
One night at the Coolin’ at Havana, Porter Ray and I got to talking about 1995’s Intro To Da Central by Narcotik. He was saying how important it was as a kid that instead of hearing raps about Brooklyn or The Bronx or L.A., he was hearing rhymes about the Central District, in Seattle, where he lived, and that hearing this record was a big inspiration for him and his career. Narcotik were the rap duo of Tizzy T (R.I.P.) and MC C-Note aka The Notework. Intro To Da Central was originally released on cassette by Tribal Productions and was produced by Vitamin D and Topspin: There’s much magic at work in the wide stereo space, the left-right interplay, beats set to the back, the guitars, the long outros, all relaxed and hella charming. Musically, this one’s an ear-tickling journey. There’s often some slightly odd looping sample buried in the mix that it takes you a while to notice—like a door hinge—but when you do, it makes you laugh. When this record spins, let me say, the couch is very comfortable. Back in the mid-‘90s, in The Rocket, Payton Carter described Intro as having that “laid-back, West Coast, 40 and a blunt, Infinite Tribal feel, along with mad lyrics,” while in early ‘90s hip-hop rag The Flavor, Strath Shepard said, “their metaphors and creative name-checks flip the norm and keep you listening for what’s next.” The standout single, “All Up In My Mix,” features rapper Infinite and also appeared on the legendary 14 Fathoms Deep compilation. Intro’s original cassettes have become so rare as to be mythical. Beetbak’s Jack Devo called it “the most criminally hard-to-find record to ever come out of the Northwest.” So it’s great that this classic was recently remastered and reissued on vinyl and CD by Belgium-based Back2DaSourcerecords in very limited quantities. You can also grab it digitally on Bandcamp, and I strongly urge you to do so.
Here’s another take:
Back in 1995, when Intro To Da Central was first released, Strath Shepard reviewed it in The Flavor magazine:
Add Narcotik to the list of Seattle area artists who, with the right scheme and exposure, have the skills needed to blow up on a national level. With M.C.s who show multiple influences and versatile production which transcends traditional divisions, Into To Da Central carries appeal for all types of hip-hop listeners.
If you aren’t already familiar with Narcotik through the many shows they’ve played in Seattle, the due is kind of on some traditional West Coast type shit. But what makes them more interesting is that they actually have a lot to say, and they do it in creative ways. One of the things that has separated the East and West in hip-hop is the East’s misconception that all g’s from the West Coast “talk and talk, but ain’t sayin’ nothin’.” Once you get past Intro’s intro, it quickly becomes apparent that this just isn’t true. Narcotik may cover the usual topics, but their metaphors and creative name-checks flip the norm and keep you listening for what’s next.
On the production end of things, Vitamin D and Topspin prove (once again) how twisted and wrong it is that the rest of the country sleeps on Seattle. “All Da Time” offers that signature sentimental sound Vitamin D is known for, while “Crushin’ Crooz” and “Rap Styles Vary” show that he’s not confined to one style. Topspin’s track for “Urlin’ In Da Mornin’” incorporates an unexpected but tight-fitting snare with a smooth backing loop, and ties for my favorite cut along with “All Da Time.” Vitamin D and Topspin co-produce on “Intro To Da Central,” which features Infinite on the mic along with Narcotik. Though the title is strictly Seattle, the album will bob heads across the country.