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Reigncraft, Volume 1: The Resources

The tech world is known for Silicon Valley start-up incubators like Y Combinator which launched in 2005. Incubators bring together talented people with different skillsets who team up to create new technology companies. In 2003, a fan of Seattle hip-hop named KNDNM was ahead of the curve. He decided to start his own Seattle hip-hop incubator called Reigncraft, which led to a CD compilation, Reigncraft, Volume 1: The Resources. KNDNM explains his goal on “Intro,” which is to introduce producers, rappers, and studios to each other so that they can all find someone who matches their creative vision.

“Sing A Song” by Willie Will and Illy Wonka starts things off, and it’s hella dope. At first it seems bubblegum, but as the track goes forward it gets more and more nutritious, and the MCs earn the candy beat with excellent flows. This is a sound that could be on the radio, it rides like a more wholesome version of “Headband” by B.o.B. and 2 Chainz, or a less repetitive “There It Go” by Juelz Santana.

Ricky Pharoe is a rapper known for alter egos. After all, he released four albums as Art Vandelay, George Costanza’s fictional architect. Is that meta enough for you? Here he uses the name Greasy Earl, and offers the track “Celebrity Status.” Earl hits it out of the park on this multi-dimensional, entertaining joint, with a gorgeous beat produced by I. Meek and J. Karp. “Keep clipping the coupons, I’m up in the penthouse, you sleep on a futon,” he disses. Pharoe dropped a full Greasy Earl album in 2003 titled Chief Executive Officer, with possibly my favorite rap track of all time, “New Earl Order.”

Illy Wonka returns with his own solo track, “This Is How I Feel,” which is another winner. Wonka found an excellent producer in Mugsy Styles, who also produced “Sing A Song.” While some tracks on The Resources are muddy and poorly mixed, Mugsy’s work is clean and his beats pop with clarity. The mood is positive and the lyrics provide something to build on, such as, “When you don’t practice, you lose.” I’m a big fan of empowering messages, and Wonka has plenty.

“Buildn 16” is the most complex track on the compilation. From the first line, “First floor apartment one, a single mom and her son,” the lyrics are very visual and descriptive. Rappers A.C. and Kevin deliver compelling verse after verse. The beat allows the message to stand out by staying in the background, but it brings plenty of funky weirdness and mood for days. Reigncraft was an ambitious project, and it would not be long before Volume 2: The Source arrived later in 2003. Written by Novocaine132

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A film about Northwest hip-hop from

Reigncraft, Volume 2: The Source

Reigncraft Volume 1: The Resources, the first in executive producer KNDNM’s Seattle rap compilation series, came with a mission statement. The liner notes described a pre-Facebook media landscape, “Every artist on a Reigncraft compilation is familiar to their neighborhood, a different neighborhood for each artist means the other artists on the compilation will then become familiarized to each new location.” The idea was an ambitious one, and it succeeded at showing off diverse Seattle rap talent. Highlights included tracks by Willie Will, Ricky Pharoe, AC, and Illy Wonka.

Reigncraft Compilation Volume 2 hit the streets several months after Volume 1, and it contains a whole new list of bangers. “That Boy” by Livio features a Funk Daddy beat, and bragging lyrics full of gun talk. “I pack a Desert Eagle black, I get raw with that, pearl hand four five I’m talkin all of that,” is a typical line. Another lyric could be seen as a shot at Mix-A-Lot, “Why give you a fair chance when you do a dumb job? Go and square dance, Square Pants Sponge Bob.”

Mo-X brings an edge in his voice which adds grit and realism to his gangsta track, “Losin’ Control.” “We Live This” by Mista Ock captures a tense, high-energy tone in the music and lyrics. He accuses other MCs of “playing” with hip-hop while he actually lives it day to day. “Hip Hop Sent Me” shows off the steady flow of Kaotic over a simple, yet very effective Greedy B.D. beat.

Things go a little rap-rock near the end of Volume 2, starting with the hype scratching on “Thinking Back” by Rewind. Then Black Swan’s excellent “Days Gone By” sneaks in the door. The melody and chorus feel rock-inspired, but the verses are solid rap bars. Last on the compilation is “Fly Away,” a hot-air balloon trip to the ether by Cancer Rising. KNDNM was right, Reigncraft Compilation Volume 2 really does hit from every angle, and it offers something for everybody. Written by Novocaine132

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