50 Next: Seattle Hip-Hop Worldwide drops you into a literal roundtable conversation between Town legends old and young. James Croone of The Emerald Street Boys tells the story of discovering how “poetry on top of music” could carry a message. Spyc-E shares how she first learned to write rap verses, at age 11, and is kindly teased by the group into performing her first-ever childhood rhymes. Later, Khingz thanks Vitamin D for mentoring him early in his career, and for how it helped him achieve his own success. This half-hour documentary captures several charming, rambling discussions about the long history of Northwest rap. The whole thing is a delight.
Eazeman from ’90s group L.S.R. reflects on how major-label rejection shaped the scene early, saying “If you don’t want to show us for who we really are, then we don’t need you. We’re going to make our own party.” Rapper Candidit adds, “Don’t come if you’re not prepared.”
The group passionately rails against the evils of what they describe as “capitalist hip-hop,” which divides communities and makes local artists into commodities to be bought and sold. There’s a need today for more love and mutual respect and not so much focus on money and fame and numbers. Instead, they explain how everyone making art in the Northwest has a responsibility to fight back against the mainstream, “intended to pacify society” adds CPS da Scientist. Rapper DICE encourages artists to follow their imagination, saying “who cares what is new and cool now. Figure out what it’s going to be cool next, and then be the first to do it.”
50 Next was released as part of a larger online interactive experience by Aaron Walker-Loud and Avi Loud, “a multi-media time capsule of what was, what is, and what’s next…” The whole project is still online and is viewable here.