A film about Northwest hip-hop from

50 Next: Seattle Hip-Hop Worldwide

50 Next: Seattle Hip-Hop Worldwide drops you into a literal roundtable conversation between Town legends old and young. James Croone of The Emerald Street Boys tells the story of discovering how “poetry on top of music” could carry a message. Spyc-E shares how she first learned to write rap verses, at age 11, and is kindly teased by the group into performing her first-ever childhood rhymes. Later, Khingz thanks Vitamin D for mentoring him early in his career, and for how it helped him achieve his own success. This half-hour documentary captures several charming, rambling discussions about the long history of Northwest rap. The whole thing is a delight.

Eazeman from ’90s group L.S.R. reflects on how major-label rejection shaped the scene early, saying “If you don’t want to show us for who we really are, then we don’t need you. We’re going to make our own party.” Rapper Candidit adds, “Don’t come if you’re not prepared.”

The group passionately rails against the evils of what they describe as “capitalist hip-hop,” which divides communities and makes local artists into commodities to be bought and sold. There’s a need today for more love and mutual respect and not so much focus on money and fame and numbers. Instead, they explain how everyone making art in the Northwest has a responsibility to fight back against the mainstream, “intended to pacify society” adds CPS da Scientist. Rapper DICE encourages artists to follow their imagination, saying “who cares what is new and cool now. Figure out what it’s going to be cool next, and then be the first to do it.”

50 Next was released as part of a larger online interactive experience by Aaron Walker-Loud and Avi Loud, “a multi-media time capsule of what was, what is, and what’s next…” The whole project is still online and is viewable here.

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A film about Northwest hip-hop from

Careless

The Stranger selected Careless as one of the “Top 5 Albums of 2012,” saying that:

If you want to see exactly why Vitamin D is this city’s all-time best producer, visit the second track on Pinder’s excellent album Careless. “Pilgrimage” is a perfect piece of 21st-century hip-hop. This is how I hear it: After an oneiric opening, Pinder smoothly slips into the melancholy mood provided by the deep end of the piano and echoed finger snaps. As for the beat, which never rises above the piano, it has the kick of a drum machine but doesn’t feel mechanical. Indeed, one of Vitamin D’s gifts is an ability to make hip­-hop that sounds musical without sacrificing the sample-based feel of hip-hop.

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A film about Northwest hip-hop from

Yours Truly

Seattle hip-hop blog 206UP picked this record as one of the “Top 10 Albums of 2012,” saying that:

On Sol’s Bandcamp page, the rapper dedicates Yours Truly to “the human pursuit of deep understanding,” an endeavor the MC is no doubt currently pursuing on a post-college graduation trip around the world. Most of this album — the culmination of a series of shorter, free EP releases — is an attempt at universal appeal, heavy on the pop hooks and R&B melodies which serve to make it all just feel very…easy. But when you consider Yours Truly in the context of the artist’s statement, it makes sense: we’re more immediately bonded together when our commonalities are highlighted, hence the depth of understanding we can find when enjoying an album like Yours Truly together. This may sound annoyingly meta and shit, but the threads that connect us through musical experience don’t exist at the surface of listening, which is true even when an album as easily enjoyable as this comes along.

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