A film about Northwest hip-hop from 1992
An undeniable classic. All Seattle rap today, in many ways, is indebted to, influenced by, a reaction to, or a refutation of Sir Mix-A-Lot’s Mack Daddy and its mega-mega-mega-hit “Baby Got Back.”
This rocket ship blasted off from the Emerald City space pad in 1992–during the pinnacle of grunge–marking a time when Seattle was momentarily the ultimate hub of mainstream cool for both ’90s rap AND rock music. Go give this a spin. It still sounds fresh today.
Here’s some fun facts: Mix recorded this whole record at home, in Auburn, WA, in a digital home studio off the side of his dining room. Mack Daddy was self-released by Mix on his own new record label, Rhyme Cartel, having finally completed his divorce from NastyMix by early 1992. The album’s working title was Possessed. The record was distributed by Rick Rubin and Def American, who reportedly invested one million dollars into the promotion and marketing. Mix-A-Lot once estimated he’d made more than $100,000,000.00 from royalties from the song “Baby Got Back.”
A couple of years back I was lucky to catch Sir Mix’s semi-secret show in front of Dick’s Drive-in on Broadway. And man, the guy is still on fire almost 30 years later.