A film about Northwest hip-hop from 2014
Sir Mix-a-Lot on "Baby Got Back"
During this seven-minute interview with Vlad TV, Sir Mix-A-Lot goes into great detail about the song that has defined his career.
One Sunday afternoon, Mix was watching football. A Bud Light beer commercial came on featuring cartoon “party dog” Spuds MacKenzie and a posse of waif-thin models. He and his girlfriend at the time began discussing the lack of Black women on television, with bodies they recognized and women they themselves saw as beautiful. This led him to write something to confront the “norm” in media… The way fashion magazines like Cosmopolitan “defined any woman bigger than a heroin addict as fat.” He thought the song could make a statement in support of body positivity. But it had to be funny, or no one would pay attention.
Mix wasn’t even sure about the song when he finally recorded “Baby Got Back.” He felt it was perhaps filler material and considered cutting it from his upcoming album. Rick Rubin gave it as listen and suggested dropping the beat on Mix’s punchlines, and this change gives the song its incredible momentum. Mix also credits the influence of German techno pioneers Kraftwerk on his own beat-making.
There’s also some invaluable advice about the importance of musicians owning their own publishing rights. All-in-all, there’s lots of good game in this interview.