A film about Northwest hip-hop from 2011
Seattle hip-hop blog 206UP picked this record as one of the “Top 10 Albums of 2011,” saying that:
Producer 10.4 Rog’s beatific sense of rhythm and electronic adornments made for the perfect counterpoint to The Good Sin’s grounded, low-pitched raps on getting by financially and romantically when success with both endeavors seems fleeting. I recall downloading this free album right around the time Odd Future’s proverbial cream was rising to the top and, upon listening, was happy to experience a different type of hip-hop escape: Finding a relatable and comfortable space of existence between Rog’s airy atmospherics and Sinseer’s lyrics on the everyday struggle. For most listeners in Seattle, this was a formal introduction to both producer and MC. Late set an incredibly high standard for these promising young artists whose stars are still rising.