
A film about Northwest hip-hop from 1986
VitaMix
That's The Way Girls Are
In the early 1980s, Portland’s VitaMix (Chris Blanchard) racked up praise as a quick-cutting turntable master. On one of his first cassettes, The Master Mix, he chopped up Whiz Kid’s hit “Play That Beat Mr. D.J.” in every possible direction, establishing a rivalry between himself and the Tacoma turntable king. Not long after, in May 1985, The Rocket music rag published their infamous “The Hip-Hop Debate” piece which pitted VitaMix’s Portland turntables against Six Mix-A-Lot’s Seattle computer music. In the article, VitaMix writes off Mix-A-Lot’s abilities, suggesting “anyone can spend $4,000 on synthesizers and be the best DJ in town. But where’s the talent?” He adds, “Everyone else is trying to do it now, but I was first.”
Whether or not that’s true, he was definitely around at the beginning. From 1982, VitaMix hosted a radio show on KBOO-FM in Portland. He’d sometimes play beats and encourage fans to call in and rap overtop whatever he was playing. He’d broadcast the callers’ raps on the radio. His early cassette 1984 (aka VitaMix ’84) combines his scratches and beats with raps from him and some of the callers from his show. He followed this tape in 1985 with a buzzy cassette called Cut Classics.
That’s The Way Girls Are was his four-song vinyl debut from 1986. It was the first rap release from Northwest label Cold Rock when they were still called “Cold Rock Stuff Recordings.” The label was backed by Brett Carlson (who helped VitaMix with the recording) and support from DJ Nasty Nes. Cold Rock would later also co-release several Criminal Nation projects in partnership with NastyMix.
VitaMix’s songs are mostly autobiographical capers where we learn his efforts to find and impress women. It’s a distinctly male perspective common in rap music. He describes early heartbreaks in his efforts to find a girlfriend and describing all the times he’s been rejected. This is young person’s music: It’s lighthearted and sweet, in the vein of DJ Jazzy Jeff and Fresh Prince.
In their review, The Rocket says the vinyl combines a “hard East coast beat with a rap that was surprisingly convincing,” while explaining that “VitaMix has at times faced a credibility problem in the local rap community as a white man attempting to be accepted in what was, until recently, an exclusively Black musical landscape.”
The second song, “Getting Live” shows off VitaMix’s prowess at rapping, turntables and beatboxing at the same time. It’s the last song, “13,000 Taxi Cabs in NYC” that’s most curious. It features the exact same beat as “That’s The Way,” acting as a rap-free instrumental version for DJs and freestyles. VitaMix also cuts in various radio clips about taxicabs, police, and New York throughout.
This record proved to be a big enough success locally that it was also pressed in much larger numbers by New York hip-hop label Profile, who were perhaps won over by the New York song. Most of the copies of this record that you might find anywhere will be the Profile edition, which omits the longer “That’s The Way Girls Are” extended remix found on the original.
That's The Way Girls Are was created in 1986 and features appearances from: